By Peter Vogel, President & CEO

Last quarter I introduced Vogel Bros. Building Co.’s mission, vision, values and beliefs to you. This initiative allowed Vogel Bros. to confirm these foundational underpinnings of our business and help employees focus their efforts on fulfilling our mission. This quarter I am going to talk about Vogel Bros.’ mission and provide examples of our mission in action.

Vogel Bros. Building Co.’s mission is to continually improve our services in order to enhance the lives of the people in the communities we serve.

A mission statement defines a company’s purpose or “what we do” and helps keep everyone on the team focused on that purpose. It is important for everyone to be on the same page when it comes to what Vogel Bros. does and why we do it. It is important to have a strong mission statement that conveys the company’s direction and serves as a template for decision-making.

A quick Google search and our website identifies the services Vogel Bros. provides. But what I’d like to highlight here is our service beyond the core services summarized on our website. Focusing on the later part of the mission statement, I’d like to share with you two initiatives Vogel Bros. participates in that directly enhances the lives of the people in the communities we serve.

The United Way of Dane County engages our community, mobilizes volunteers and strengthens local nonprofits to achieve measurable results and change lives*. Their efforts are focused on three specific areas of our community: education, income and health. This collaborative effort on the most critical issues in Dane County has spearheaded their Agenda for Change campaign.

Vogel Bros. is proud to be a partner of the United Way of Dane County for over 25 years. Every year, our involvement includes corporate pledges and employee campaigns. This year is no different. Our staff has rallied together to host an annual workplace giving fundraiser. Coinciding with our WI office company picnic, we are hosting a silent and live auction, holding a 50/50 raffle, and organizing other special events for participation. Every year our goal is to increase employee participation, leadership giving and our overall total campaign contribution.

School Supplies for Kids is a fundraising program dedicated to providing the basic school supplies to economically disadvantaged students. The program started 23 years ago and served one neighborhood, but has grown to now include over 140 public schools in Dane County. Through the generous monetary donations from many individuals, area businesses, foundations and other community partners, School Supplies for Kids collaborates with teachers at area schools to help close the achievement gap by providing the basic supplies (such as pens, pencils, notebooks, folders, rulers, erasers, etc.) required for each grade.

This program is near and dear to my heart. My father, David Vogel, is the one who originated this effort and he continues to lead it to this day through the Vogel Foundation, Inc. Vogel Bros. has been and is a major supporter of the School Supplies for Kids program by providing a monetary donation as well as in-kind donations in the form of administrative staff hours, postage for mailings, and marketing/solicitation services. In addition, several Vogel Bros. employees selflessly donate monetarily or through volunteering with the supply distribution and delivery. Last year School Supplies for Kids raised $55,431 and provided supplies to an estimated 23,760 students.

These are just two examples of how Vogel Bros. employees are embodying the company’s mission statement and (literally) “enhancing the lives of the people in the communities we serve.” Giving back to the community is something Vogel Bros. believes in as a company, and encourages its employees to be supportive as well. Our commitment to the growth and success of communities is strengthened every year through the educational opportunities, employee volunteerism, in-kind donations and financial support of both the company and its employees. I am proud of the amount of support our employees show, and appreciate their willingness to support these endeavors. I look forward to only increasing this support as we continue to live out the mission of Vogel Bros. Building Co.