Project Description

Hilldale is a premier lifestyle and shopping destination in Madison that offers national and local retailers, restaurants and entertainment options across a 675,000 square foot shopping center. When WS Development expanded their portfolio and acquired Hilldale, they were dedicated to redeveloping the tired traditional mall into a modern, open-air center with lush community green space and a mix of lifestyle and retail tenants.

WS Development chose to phase their redevelopment so that tenants of the mall could remain open for business during construction. Vogel Bros. was brought on board for the south side redesign that transformed the formerly enclosed area west of Macy’s to Sundance Cinemas and introduced a green space: an outdoor community space for creative activations and family friendly events. A handful of tenants also received some updates as a result of the construction, such as Sundance Cinema and University Bookstore.

The highlight of this phase for the community was the two new tenants that were joining Hilldale as a result of this renovation. LL Bean and Apple were significant and welcomed additions to Hilldale’s retail offerings. With the addition of the outdoor green space and renovation that attracted new tenants, Hilldale has transformed into a total experience rather than just a shopping center, giving the community a new energy and personality.