This is our way of doing business.

Since 1875.

We Build Experience

VOGELart Graphic


How do you describe the collection of experiences you have with a company? That feeling you get when you hear or read their name. Their culture. Their reputation. Their brand. Everything about them. What do you call that? We call it VOGELart.

VOGELart is the sum of our Why, How, and What. It’s our way of doing business. It’s the experience you’ll have when working with us. It’s what you expect everywhere, but can only find here. We don’t just build buildings. We build an experience.

Who We Are

Vogel Bros. Building Co. is a fifth-generation construction services company with offices in Madison, WI and Lakeland, FL. As an award-winning company, Vogel Bros. has earned recognition for completing large-scale complex projects, encouraging innovation, embracing new technologies, and making a difference in our communities. We owe our success and longevity to the values established by the Vogel family that have been shared through the generations and are embodied in our employees.

Full History
Vogel Bros. History
Vogel Bros. History
Vogel Bros. History
Vogel Bros. History
Vogel Bros. History
Vogel Bros. History

The culture of a company is grown over years of dedicated hard work. Our heritage demonstrates our tradition of excellence, from the first wagon built by George C. Vogel in 1875, to the buildings we create today.

To continually improve our services in order to enhance the lives
of the people in the communities we serve.

Develop VOGELart to the point where we: become a lean enterprise from top to bottom,
continuously embrace innovation and offer creative solutions, have a sustainable level of growth and resources, are the employer of choice, and are our customer’s champion.

Vogel Bros. Building Co. is a safe, ethical, caring company
that is invested in our customer’s success.

People are key to our success. All jobsite accidents are preventable.
Our actions make a difference. We are in charge of our attitudes.

Our Leadership Team

Peter C. Vogel
Peter C. VogelPresident & CEO

Peter C. Vogel is an award-winning construction executive, leader and strategist who has dedicated his professional career to preserving the values and legacy of a company that bears his family name. As President and CEO of Vogel Bros., Peter plays an integral role in the construction of hundreds of facilities across southern Wisconsin and central Florida. His belief that professional credibility comes down to personal integrity has been instrumental in his success as a longtime business owner.

Peter represents the fourth generation of Vogels, a family that has always been committed to providing quality construction services. He takes an active role in projects, offering you access to the highest level of management within Vogel Bros. His expertise in comprehensive planning, design and construction management services make him a valuable resource to a wide variety of industries and owners.

Leading the lean construction initiatives at Vogel Bros., Pete actively promotes continuous improvement throughout the company. He is committed to his community and has given support to several youth organizations, Dane County schools, scholarship programs, hospitals, community non-profits, and the United Way of Dane County.

Darren Vogel, PE
Darren Vogel, PEVice President of Operations, FL
Darren oversees the day-to-day operations of the Vogel Bros. office in Florida where he plays an active role in each project. As a registered professional engineer, his experience in commercial, heavy civil and industrial construction make him uniquely qualified to coach field staff on pursuits unique to Florida.
Matthew Schultz
Matthew SchultzVice President
Matthew plays an active role on projects, helping guide project teams through each phase of the project. Understanding your goals creates an opportunity for all project team members to deliver your dream. Matthew ensures everyone from leadership to the craft worker understands and embraces your vision.
Eric Ballweg
Eric BallwegTreasurer & CFO
Eric is responsible for advancing Vogel Bros.’ finance and accounting organization, including financial reporting, financial systems, planning and analysis and income taxes. He is an integral part of the leadership team and oversees the information technology, risk management and compliance departments.
Jay Thomsen, PE
Jay Thomsen, PEVice President
Jay plays an active role on projects, helping guide project teams through each phase of the project. Understanding your goals creates an opportunity for all project team members to deliver your dream. Jay ensures everyone from leadership to the craft worker understands and embraces your vision.
Daniel Vogel
Daniel VogelDirector of Safety
Daniel began his construction career working as a general laborer and pipe layer while concurrently earning his BAS in Business Administration. His experience and education have well equipped him to lead our safety training, policies and programs. His commitment to safety transcends the job site, and will be instrumental in guiding us into the future.
John Weir
John WeirDirector of Field Operations, FL
John works closely with both office and field staff to oversee construction activities and manpower at our Florida office He is responsible for ensuring Vogel Bros.’ beliefs, values, mission and vision are used to promote a safe, ethical and caring culture on the jobsite. Additionally, John serves as a vital link in communicating the owner’s vision for the project to the craft workers in the field.
Al Boettcher
Al BoettcherDirector of Field Operations, WI
Al works closely with both office and field staff to oversee construction activities and manpower at our Wisconsin office. He is responsible for ensuring Vogel Bros.’ beliefs, values, mission and vision are used to promote a safe, ethical and caring culture on the jobsite. Additionally, Al serves as a vital link in communicating the owner’s vision for the project to the craft workers in the field.
Peter Szotkowski, LEED AP
Peter Szotkowski, LEED APDirector of Business Development
Peter’s passion is finding the right team to help customers reach their vision. From planning to construction, he guides project teams in creatively assessing needs, developing concepts and executing solutions. As a LEED Accredited Professional, Peter is an excellent resource for the team to help balance project budget, functionality, aesthetics and sustainability to achieve the customer’s goals.
David Vogel
David VogelChairman of the Board
David remains an active contributor to Vogel Bros. following his tenure as President. He is a valued resource of industry knowledge and a highly respected member of the Madison business community, serving on several boards of directors and charitable organizations.